Hiring a marketing remote executive assistant (EA) can be a game-changer for your business if you’re looking for a cost-efficient way to optimize your agency’s operations. A skilled marketing EA can help you manage campaigns, coordinate teams, and handle the countless details that drive growth. In fact, both marketing assistants and EAs have become increasingly sought after - as up to 65% of companies plan to increase their use of virtual assistants, according to recent data by Statista. But how do you find the right fit for your company? At A Team Overseas, we’re here to help you figure that out! In this guide, you'll learn exactly what a marketing EA does, how to find top candidates, and the key skills to look for during the hiring process. Keep reading to find out how to hire a marketing EA!

What Is a Marketing Executive Assistant?

A marketing executive assistant (EA) is a specialized role designed to support executives and marketing teams with a mix of administrative and marketing-focused tasks. Unlike a general virtual assistant, a marketing EA plays a more active role in helping plan, execute, and manage marketing strategies. They serve as the executive's right hand while also keeping marketing projects on track.

This role typically involves tasks like managing calendars, coordinating marketing campaigns, and handling communication between the marketing department and other teams. They also analyze marketing data, prepare reports, and oversee content creation schedules. Essentially, they handle the day-to-day details that keep marketing efforts moving smoothly, freeing up executives to focus on higher-level decision-making.

A marketing EA also needs to be familiar with digital marketing tools and platforms. From handling CRM systems to managing social media or email marketing software, their technical skills can have a direct impact on the efficiency of your marketing operations. According to LinkedIn, professionals with digital marketing skills are among the top 10 most in-demand talents globally.

With their combination of organizational skills and marketing knowledge, a well-rounded marketing EA can help streamline operations and improve overall marketing performance, making them a valuable asset for any business looking to grow its marketing efforts.

Which Tasks Can a Marketing Executive Assistant Do For Your Business? 

As we mentioned, a marketing executive assistant can handle a wide range of tasks that directly impact your business’s marketing efficiency. By taking on both administrative and marketing-specific responsibilities, a marketing EA helps free up valuable time for your leadership team to focus on strategic initiatives. One of the primary tasks a marketing EA manages is campaign coordination. This can include scheduling meetings, tracking deadlines, and ensuring that all team members stay on task. They may also assist in setting up marketing automation workflows, managing CRM databases, and handling client outreach through email or social media channels.

Content management is another area where a marketing EA can add value. They can oversee content calendars, liaise with writers, and manage approvals. In fact, 60% of marketers report that content management tools improve workflow efficiency (HubSpot, 2023). A marketing EA can take this one step further by integrating those tools into your daily operations, ensuring your campaigns run smoothly. Consequently, marketing EAs often are in charge of reporting. They gather and organize marketing metrics, create performance reports, and track KPIs to help assess the effectiveness of campaigns. Whether it's pulling data from Google Analytics or social media platforms, they provide crucial insights for optimizing your marketing efforts.

With the right skill set, a marketing EA can also handle calendar management and event coordination, including trade shows, webinars, or virtual events. From logistics to promotion, they manage the details so that you can focus on connecting with potential clients. Ultimately, a marketing executive assistant can handle a variety of tasks that streamline your marketing operations, improve productivity, and contribute to the success of your overall strategy.

Top Skills To Look For in a Marketing EA 

When you decide to hire a marketing executive assistant, it’s essential to prioritize specific skills that ensure they can effectively support both your marketing and leadership teams. The right combination of abilities will allow them to manage tasks efficiently and contribute to the overall success of your marketing strategy.

1. Strong Organizational Skills:

A marketing EA needs to handle multiple campaigns, track deadlines, and manage schedules. Without top-tier organization, even the most creative marketing efforts can falter. According to Forbes, 87% of business leaders say organizational skills are essential for maintaining team productivity.

2. Digital Marketing Knowledge: 

Familiarity with tools like Google Analytics, social media platforms, and email marketing software allows a marketing executive assistant to take on more responsibility and deliver real results. This technical expertise means they can generate reports, manage digital campaigns, and even assist with content creation.

3. Being a Great Communicator:

Communication skills are also non-negotiable when you’re looking for a new remote executive assistant to help with this kind of work. A marketing EA often acts as the intermediary between departments and external partners, so they need to articulate ideas clearly and professionally. Whether it's drafting marketing emails or coordinating meetings, effective communication ensures smooth collaboration across teams.

4. Project Management Abilities: 

This can be the detail that sets top marketing executive assistants apart from other EAs. They need to not only juggle various tasks but also ensure that everything stays on track. Having a certification or proven experience in project management can be a major advantage, especially when dealing with complex marketing campaigns that involve multiple moving parts.

5. Technical Savyness: 

Finally, analytical skills are increasingly valuable. The ability to interpret data, track KPIs, and recommend adjustments based on performance can make a significant impact. In fact, businesses that use data-driven marketing are six times more likely to achieve profitability, according to a recent report by McKinsey. Choosing to hire a marketing EA who can analyze key information will help you make conscious decisions that drive growth.

Where To Find a Marketing Executive Assistant 

1. Job boards:

Sites like LinkedIn, Indeed, and Glassdoor allow you to post detailed job descriptions and screen applicants quickly. LinkedIn is particularly useful for finding marketing EAs, as it gives you access to millions of professionals and allows you to filter candidates based on specific skills, experience, and certifications. In fact, 75% of professionals report using LinkedIn for job searching making it a prime spot to source talent.

2. Marketplace Sites:

If you’re looking for more flexibility, freelance platforms like Upwork or Fiverr can connect you with marketing EAs on a project or part-time basis. These platforms let you review a potential EA’s portfolios, ratings, and reviews, so you can gauge the quality of work before making a hire. Freelancers often provide specialized skills, and the freelance workforce is growing, with Statista projecting that 50.9% of the U.S. workforce will be freelancers by 2027.

3. EA Agency:

For companies looking for previously vetted professionals, staffing EA agencies or virtual assistant agencies can streamline the process. Agencies like us - A Team Overseas! -  specialize in placing highly skilled virtual and executive assistants, including those with marketing expertise. While this option might cost slightly more than hiring directly, we make sure to pre-screen candidates, onboard them into your company, and offer extended support, saving you time on recruitment and reducing the risk of a poor fit.

4. Social Media:

Finally, remember not to overlook social media and professional networks. Twitter, Facebook groups, and marketing-specific forums like the American Marketing Association (AMA) can be great for finding candidates or referrals. Engaging in these communities can help you discover qualified candidates who might not be actively searching but are open to the right opportunity.

How To Hire a Marketing Executive Assistant

Hiring a marketing executive assistant (EA) involves a structured process to ensure you find the right candidate with the right skills. Following a clear, step-by-step approach will help you secure a marketing EA who can effectively support your business’s growth.

1. Create a Detailed Job Description. 

Clearly outline the responsibilities, such as managing marketing campaigns, coordinating content, and reporting on KPIs. Highlight the specific skills you need, like expertise in digital marketing tools, project management, and strong organizational abilities. According to Glassdoor, job descriptions that include clear expectations receive 30% more qualified applicants.

2. Screen Resumes and Portfolios. 

Look for candidates who demonstrate a mix of administrative and marketing experience. Their resume should showcase proficiency in platforms like Google Analytics, CRM systems, or email marketing tools. Freelance or agency experience can also be a plus, as it often indicates flexibility and the ability to manage multiple tasks at once.

3. Conduct Thorough Interviews. 

Focus on assessing both technical skills and cultural fit. Ask about their experience managing marketing campaigns and handling communication between teams. Include scenario-based questions to see how they solve real-world marketing challenges. Interviews should also gauge whether the candidate aligns with your company’s values and working style.

4. Test Their Skills. 

Assign a small project, like organizing a content calendar or drafting a marketing report, to assess how well they can apply their knowledge. This hands-on approach gives you a clearer picture of how they work under pressure, allowing you to analyze how they could later handle stretch goals for you to really unlock their full potential as they grow within their role.

5. Check References.

Speaking with former employers can give you valuable insights into the candidate’s performance and work ethic. According to SHRM, nearly 87% of employers report that reference checks have helped them make better hiring decisions.

Key Aspects To Have in Mind When Hiring a Marketing EA

Before you pick a candidate and officially hire a marketing executive assistant, there are several key aspects to consider to ensure you find the right fit. These elements can impact not only the success of your marketing operations but also the overall efficiency of your team. Here are a few things to look out for!

Experience in Marketing. 

A marketing EA needs to have more than just administrative skills; they should understand the nuances of digital marketing, campaign management, and data analysis. Look for candidates with hands-on experience in marketing tools like HubSpot, Google Analytics, or social media management platforms. A candidate who can hit the ground running saves you time in training and ensures that they can manage the fast-paced environment of marketing.

Cultural Fit.

Your marketing EA will work closely with multiple departments and external partners, so they need to align with your company’s values and communication style. According to Harvard Business Review, poor cultural fit is a leading cause of employee turnover, and replacing a worker can cost up to 50-60% of their annual salary. To avoid this, make sure they understand your business’s mission and can collaborate smoothly with your team.

Flexibility and Adaptability. 

Marketing is dynamic, with strategies and priorities often shifting based on market trends or campaign performance. A successful marketing executive assistant should be able to pivot quickly, whether that means adjusting deadlines or stepping into a new project. Candidates with experience in fast-paced environments, such as startups or agencies, tend to have developed these skills.

Tech-Forward Mindset.

With the rise of automation and data-driven marketing, if you choose to hire a marketing executive assistant, they should be comfortable using marketing technology. From managing CRM systems to pulling analytics reports, they need to leverage these tools efficiently. The global marketing automation market is expected to reach $8.42 billion by 2027, according to Grand View Research, making it even more important to hire someone proficient in this area.

Ready to Hire a Marketing Executive Assistant?

Choosing to hire a marketing executive assistant can streamline your operations and boost the effectiveness of your campaigns. With the right skills and experience, they’ll play a key role in driving growth and keeping your marketing efforts on track. Now, if you're ready to bring on a marketing EA into your team, our team at A Team Overseas can help. We specialize in finding highly qualified and affordable talent, they offer a vetted pool of remote executive assistants who are ready to support your business. Whether you're looking for full-time or part-time assistance, our services can make the hiring process faster and easier, ensuring you get the right fit for your company. Ready to get started? Contact us today to schedule a free discovery call!